Naturally April

The Spring season is synonymous with transformation:  new life, fresh beginnings, breaking free from stagnation, and shifting awareness from hibernation to rejuvenation.

April literally means "to open".  Flowers buds opening, bird eggs opening - you get the idea.  I figured there was no better way to honor Spring and my birth name than to reveal my new business name this month!

Starting and developing my wellness and nutrition business over the past 3-1/2 years has been an evolution (from Optimal Vitality to April Norris...).  I've had to learn what market I want to serve, my personal style as a consultant, and how to balance family and work, while learning a multitude of entrepreneurial skills.  Through trial and error, I finally feel as though I have landed on my permanent business name.

"Naturally April" encompasses everything that I strive to live and breathe personally and professionally:  natural foods, natural health, natural beauty, natural remedies, and natural living.  I believe nature has always given us the best tools for nourishing, healing, strengthening, and cleansing our bodies. 

Whether you're brand new or have been following me since day one, I invite you to learn and enjoy everything about "Naturally April"!

NATURALLY APRIL ©2013-2017

The Movember Movement

Perhaps some of you may have noticed the growing prevalence of men sporting mustaches and/or beards during the month of November.  Well, the "Movember" Movement began a few years ago, in order to create awareness about men's health issues, specifically testicular cancer, prostate cancer, mental health, and suicide prevention.  While my daughter and I don't have the ability to grow facial hair to show our support, we decided to have a little fun last night. 

All kidding aside, the rates of these cancers and mental health issues have staggering numbers attached to them... and yet many of these deaths can be prevented by simple, lifestyle changes.

A few facts on the current state of men's health:

Testicular cancer is the #1 cancer in men, most receiving their diagnosis between the ages of 15 and 40.  While this type of cancer has a 95% chance of survival, death still touches 1 in 20 lives.  The rates of testicular cancer have doubled in the last 50 years.  

Prostate cancer is the #2 cancer killer, claiming 35 male lives every HOUR.  Prevalence is estimated to double in the next 15 years.  By the year 2030, there will be 1.7 million men living with prostate cancer.  

Mental health and suicidal thoughts often go unmentioned by many men.  As stereotypes go, men aren't encouraged to talk about their feelings or confide in others when they're emotionally struggling.  Sadly, 1 man commits suicide every MINUTE - that's a half-million people each year.  

Environmental factors play a considerable role in manifesting these cancers and mental health disorders:  the chemicals in the personal care products men use daily are messing up their internal environments, just as they are to women and children.  Endocrine disruption, heavy metal toxicity, carcinogenic by-products... these are all REAL things that affect our bodies.  Men are no exception.

While these stats and figures are incredibly frightening and heart-wrenching, there IS something we can do about it.  

If there's a man in your life, husband, boyfriend, significant other, in-law, brother, son, uncle, friend, or you're reading this blog and you ARE a man, start improving their/your health by swapping out personal care products!  It's an easy switch to make and doesn't involve a complete lifestyle overhaul.

One of the main reasons I partnered up with Beautycounter, is that they are COMMITTED to delivering safe, effective products to consumers, with 100% transparency.  They believe that people deserve to know what's in the products they're purchasing.  We deserve to have products in the marketplace that don't jeopardize our health.  Beautycounter has eliminated 1,500 ingredients from ALL of their products, described in The Never List.  All of the chemicals on this list have been researched and found to do harm to human health.  If you haven't switched to safer products yet, I challenge you RIGHT NOW to read the back of one of your shampoo or body wash bottles.  I guarantee you that some, if not many, of these chemicals will be listed on the label.  Imagine what that's doing to your health, short term and long term.

While all of Beautycounter's products are pretty much unisex, some male customers tend to gravitate towards certain ones more than others.

Charcoal Cleansing Bar
Purifying Charcoal Mask
Everyday Body Wash
Nourishing Exfoliating Cream
Naughty to Nice - Holiday Set

All of these products stand up to the brutal beating that men do to their skin and bodies.  The charcoal products are stellar at pulling out toxins on the surface of the skin and absorbing oils and impurities.  The Nourishing Exfoliator works as a wonderful shave prep, removing dead skin cells prior to shaving and reducing ingrown hairs.  The Everyday Body Wash has an energizing, light, citrus scent, freshening the smelliest of armpits.  The Naughty to Nice Gift Set combines the Charcoal Cleansing Bar and the Purifying Charcoal Mask in a perfectly sized duo.

In an effort to help spread awareness and provide safer product alternatives to the MEN out there, I wanted to let you all know that I'm giving away FREE SAMPLES of any 2 products above! (Available to US readers only.)  Please email me your choices and where to ship at naturallyapril@yahoo.com

If you decide to come back and make a purchase, from now until November 30th, I'll be donating 5% of ALL my commissions earned from Beautycounter to the Movember Foundation

Let's join together and help every man reduce his environmental risk factors, live healthier, and use safer products!

 

For further reading, here are some great articles to share with your loved ones:
Dr. Axe - How Endocrine Disruptors Destroy Your Body
Harvard School of Public Health - Harmful Untested Chemicals Rife in Personal Care Products
Physicians for Social Responsibility - Cancer and Toxic Chemicals
Men's Journal - Toxins, the Environment, and your Health

 

NATURALLY APRIL ©2013-2017

Vegan Zucchini Muffins

It seems as though we've had our last blast of heat before Fall weather "officially" sets in Southern California, so I've been making the most out of the last crop of summer squash.  I know, I know... I've definitely been on a zucchini kick lately.  But I'm not ashamed of it, since it's such a great addition to baking goodies!

I posted a recipe last month about Zucchini Banana Bread, but decided to alter the recipe a bit and made muffins this time.  

These muffins are still gluten-free and vegan, sweetened with low-glycemic coconut sugar.  They're melt-in-your-mouth-delicious just like the banana bread recipe.  I encourage you to try this and use up the last of your zucchini for the season!

VEGAN ZUCCHINI MUFFINS

INGREDIENTS

*use organic ingredients for the healthiest recipe possible!*

DIRECTIONS

1.  Heat oven to 350*F.  Prepare 12-cup muffin tin by greasing with coconut oil or lining cups with parchment paper.

2.  In a large bowl, whisk dry ingredients together:  gluten-free flour, baking powder, baking soda, cinnamon, nutmeg, and sea salt.  Set aside.

3.  In another bowl, combine flax egg, coconut sugar, milk, coconut oil, and vanilla extract.  Mix thoroughly.  

4.  Pour wet ingredients into the dry ingredients, stir with a spoon until all wet - DO NOT overmix.  Stir in the shredded zucchini and oats until combined.  

5.  Separate the batter evenly in the cups.  If desired, sprinkled a few extra oats on top of each muffin.  

6.  Bake for 18-20 minutes or until toothpick comes out clean.  

7.  Transfer muffins to a cooling rack, serve warm.  Or cool to room temperature, store in a sealed container for up to 2 days, or freeze.

8.  Settle in with a nice cup of tea and enjoy!

*This post includes affiliate links to my favorite products.  I earn a nominal fee when you purchase through these links, which helps keep my website and blog up and running!  Thank you!*

 

NATURALLY APRIL ©2013-2017

Zucchini Banana Bread (Gluten-Free & Vegan)

Not to brag, but... we're seriously spoiled here in southern California, especially when it comes to gorgeous fruits and veggies.  Our farmer's markets are beautiful, our grocery stores stock yummy local produce, and there's always so much variety to choose from.

I've been wanting to make a zucchini banana bread for quite sometime, and it's been a struggle to find a vegan, gluten-free recipe that really blows me away.  After a little recipe testing (and failing, if you saw on my Instagram story a while back), I finally came up with my own that'll knock your socks off.

Since today marks the "official" first day of Fall, I figured there's nothing like a freshly baked piece of sweet zucchini-banana bread to warm your tummy.  Enjoy!

ZUCCHINI BANANA BREAD  (gluten-free and vegan)
*makes 2 loaves or 24 muffins*

INGREDIENTS

  • 1 cup grated zucchini (yellow or green - I used yellow for this recipe)
  • 1 cup mashed banana
  • 3 cups gluten-free flour mix (I use the Namaste brand)
  • 1-1/4 cup organic coconut sugar (lower-glycemic than brown sugar, I use this brand)
  • 1 cup organic coconut oil
  • 3 chia or flax eggs (or vegan egg substitute - I use Neat Egg.  If not making recipe vegan, 3 chicken eggs.)
  • 1 tsp. vanilla extract
  • 2-1/4 tsp. xanthan gum
  • 1-1/2 tsp. baking powder (I use Bob's Red Mill aluminum-free brand)
  • 1-1/2 tsp. baking soda (also Bob's Red Mill aluminum-free brand)
  • 1 tsp. Himalayan sea salt
  • 1 tsp. cinnamon
  • 1/2 cup mini chocolate chips (here's my favorite gluten-free/dairy-free brand)

DIRECTIONS

  1. Preheat oven to 350*F.
  2. Prepare loaf pans by using parchment paper or coating with a small amount of coconut oil.  If using muffin tins, coat each cup with coconut oil.
  3. In a medium bowl combine dry ingredients: gluten-free flour, Himalayan salt, baking powder, baking soda, xanthan gum, and cinnamon.  Mix thoroughly.  Set aside.
  4. Using a cheese grater, grate zucchini (1 cup will be approx. 2 large squash.) Squeeze excess liquid out of it, then measure.
  5. In a larger bowl, combine wet ingredients:  shredded zucchini, mashed bananas, coconut sugar, coconut oil, eggs/egg substitute, and vanilla extract.  Combine well.
  6. Stir gluten-free flour into batter.  Be careful not to over-mix.  Then fold in mini-chocolate chips.
  7. Pour evenly into pans or muffin tins (you may use cupcake wrappers if desired).
  8. Bake loaves 55-60 minutes.  Muffins 25-30 minutes.
  9. Let loaves/muffins sit for 5 minutes on a wire rack before removing from pan. 
  10. Cool completely before storing.

Just imagine curling up with a fat slice of this, a good book, and a nice cup of tea. ;) 

Happy Autumn!

 

NATURALLY APRIL ©2013-2017

Vegan Cacao Protein Bites

Earlier this month, I teamed up with the beauties of the fashion/lifestyle blog Two Little Birds Wander West to create an easy snack recipe for their viewers and followers.  Bree and Makenzie have such a positive message they're spreading to young women:  love yourself, love your life, and "stay golden". 

Watch our fun afternoon in the kitchen!

VEGAN CACAO PROTEIN BITES

INGREDIENTS

  • 1/2 cup plant-based protein powder (hemp, pea, or rice protein.  Living Harvest or Nutiva brands recommended.)
  • 3 Tbsp unsweetened raw cacao powder
  • 1/4 teaspoon cinnamon
  • 2 Tbsp raw honey, maple syrup, or coconut nectar
  • 2 Tbsp raw organic coconut oil
  • 1/4 cup tahini OR unsweetened sunflower seed butter
  • *optional - 1 teaspoon bee pollen (omit if allergic to bee stings)
  • To roll bites in:  2 Tbsp unsweetened shredded coconut, sliced almonds OR chia seeds

DIRECTIONS

  1. Combine all dry ingredients in a small bowl.
  2. Add wet ingredients and mix thoroughly until well combined.
  3. Use a large spoon or tablespoon to scoop batter and roll into balls.
  4. Roll each protein ball into the shredded coconut or topping of choice, covering completely.
  5. Place in refrigerator/freezer for 10 minutes before serving

* keep bites refrigerated in order to maintain their shape *

Thank you again ladies for having me!  Can't wait to do it again!

(Originally published on Two Little Birds Wander West)

 

NATURALLY APRIL ©2013-2017

The New Omega on the Block

Omega-3, omega-6, omega-9. 

We all know the benefits of getting these essential fatty acids from our favorite animal- or plant-based sources. But have you heard there's a new omega in town? Meet omega-7. 

Omega-7 fatty acids are monounsaturated fats found in cold-water fish, macadamia nuts, and sea buckthorn oil. Omega-7s are also known as palmitoleic acid, which is not an essential fatty acid. 

This means our bodies can produce it from other nutrients we consume. While we don't need nearly as many omega-7s as we do omega-3s, there are still numerous benefits of incorporating them into your diet. 

Palmitoleic acid can play a significant role in regulating metabolism, acting like a hormone in   the body. Studies show that individuals with high levels of palmitoleic acid in their blood have better cholesterol levels and are more sensitive to insulin.

One of the world's most potent sources of omega-7 fatty acids is sea buckthorn oil. Sea buckthorn berries and their oil have been used for centuries in the coastal regions of Europe and Asia. They are mentioned frequently in ancient Tibetan healing texts; they were used by ancient Greeks to strengthen the manes of horses and were used in early Ayurvedic herbal remedies.

Sea buckthorn oil is processed in two forms, fruit oil and seed oil; both are extracted from yellow-orange berries, slightly smaller than a blueberry. The seed oil is pressed from the seeds while the fruit oil is derived from the pulp of the berry.

The nutrient profile of these ancient berries is quite impressive. Sea buckthorn berries are a notable source of nutrients, phytonutrients, carotene, flavonoids, vitamin C, as well as the powerful antioxidant enzyme super oxide dismutase, which blocks free radical damage.

The benefits of sea buckthorn oil and a diet rich in omega-7 fatty acids are diverse. While there's a need for additional long-term research on internal applications of sea buckthorn oil, the topical applications of omega-7s are well-founded.

Sea buckthorn oil helps balance out the skin's own sebum production, heal acne scars and age spots, assists in wound healing, and eliminates skin rashes. It slows down the aging process, helps increase cellular vitality, and benefits overall skin health.

Sea buckthorn products can be found at your local health food store or various health websites. There are sea buckthorn oil supplements and berry juice for internal use, and sea buckthorn facial oils, soaps, night creams, eye creams, and lotions for external applications.

I encourage you to give this new fatty acid a try, and let your omega-7-rich beauty shine from the inside out!

(Originally published on MindBodyGreen)

NATURALLY APRIL ©2013-2017

Purify your Skin

I had amazing skin as a high-schooler.  I'm not bragging, but seriously, I did.  It was when I got into college that I finally experienced what all my pubescent friends were groaning about.  During my freshman year in college, I isolated myself in my dorm room because my acne was so embarrassing - excruciatingly painful, cystic bumps EXPLODED all over my face.  I remember calling my mom on the phone, and telling her it burned to feel the tears running down my cheeks.  I don't have a photo of how bad it got, because honestly, what teenager wants to document an experience like that?!  I bolted from any type of camera pointed in my direction. 

When I returned home after my semester at U of Miami, with my self-confidence in the toilet, I started making appointments with the best dermatologists Orange County had to offer.  I begged them to recommend ANYTHING that would wipe away the work of the devil on my face.  Retin-A, benzyl-peroxide, minocyclin, tetracyclin... nothing worked.  Finally, after months and months of zero progress, Accutane was prescribed, which seemed to be the magic bullet (although I'm sure my poor liver is still paying for it). 

All was well until my first pregnancy.  You know that "pregnancy glow" most women talk about?  Well, mine was more like a "pregnant acne glow".  I had deep nodules, just as painful as before.  Thankfully, not as plentiful, but just as awful.  This time around I had to pay more attention to the types of chemicals I used on my skin, since I now had baby to watch out for.  I was extremely limited in the products that I could use to alleviate the blemishes.  So I just decided to deal with it.  My skin troubles continued through my second pregnancy, taking about a year and a half to settle down after my son was born.  But things still weren't right.

Taken in 2013, before I changed my diet

When I began to clean up my diet and dove into the study of holistic nutrition in 2012, things slowly began to improve again.  I eliminated gluten, dairy, soy, and discovered my food sensitivities.  I came to learn that these factors play a key role in lowering the systemic inflammatory response in the body, as well as heal the intestinal lining, which is critical to external skin health.  (If you or someone you know struggle with acne, I advise you to eliminate the foods above, as well as looking into a food sensitivity blood test.  I would love to help if you're interested.)

I've said it before and I'll say it again:  What we put ON our bodies is just as important as what we put IN our bodies.  The skin is our largest organ, and the majority of what we put on it, is absorbed into the bloodstream

When I overhauled my diet and started reading food labels, I started paying attention to the labels on my products as well.  I began noticing known endocrine disruptors like parabens in my lotions and phthalates labeled as "fragrance" in my products.  All these chemicals were adding to the toxic load my body was carrying and disrupting the natural balance of my hormones, manifesting in hormonal, inflamed skin. 

Over the past 4 years, I have tried numerous organic and non-toxic skincare lines, paid for fancy spa treatments, tried DIY skincare masks, and tolerated several internal cleanses.  But nothing has worked for me like Beautycounter's products have - honest to God.

I shared last month that Beautycounter added their best-selling Charcoal Cleansing Bar to their permanent product line up, which many of you have fallen in love with.  But today, I have even BETTER news - a Charcoal Purifying Mask has been released! 

This activated Purifying Charcoal Mask uses the properties of "adsorption", not adsorption, to attract substances out of the skin and hold them within its' molecular structure.  Activated charcoal can adsorb thousands of times its own weight in organic and inorganic materials.  Which means all those environmental toxins your skin is absorbing every day - car pollution, tap water, second hand smoke, chemicals in the air - can be extracted from your skin quite easily with the power of a charcoal mask.

Beautycounter's Purifying Charcoal Mask is a mineral-rich blend of kaolin clay and activated charcoal, which gently exfoliates, draws out impurities, and soothes the skin.  The formula helps improve skin's overall condition by refining the appearance of pores and increases elasticity.  It offers a purifying treatment for congested skin and a quick, 10-minute, spa-grade facial!  For the deepest clean, prep skin with the Charcoal Cleansing Bar.

Clinical trials on 31 women, participants reported after the first application:

  • 90% reported skin feeling clean and renewed
  • 87% reported skin feeling instantly refined and smoothed skin

After using twice a week for 2 weeks:

  • 90% reported skin feeling clean and renewed
  • 94% reported the mask absorbed excess oil
  • 97% reported refined and smoother skin

I write this post today because I want to share my struggles and let you know that I've been exactly where some of you or someone you love might be right now.  I haven't always eaten the best, had "glowing" skin, known about food sensitivities, or been aware about chemicals like phthalates or parabens.  I'm here to share what I've learned along my journey and to educate you all that there are safer, healthier products out there that do the same job, if not BETTER, without the frightening side effects or long-term health repercussions.  I view choosing safer personal care products to use on our families and ourselves as an extension of my mission with holistic nutrition:  to improve people's quality of life and increase longevity. 

So if I can help improve someone's self-confidence and quality of life by sharing there's a safer alternative for dealing with troublesome acne blemishes, then my day is made! :)

 

NATURALLY APRIL ©2013-2017

Carrot Top Pesto Dip

Happy Memorial Day weekend!  I hope you all have something fun and relaxing planned.

If you're looking to bring something new and different to your party tomorrow, try my Carrot Top Pesto Dip!  I've been picking up some beautiful purple carrots at my local farmer's market lately.  A lush, deep burgundy on the outside with a vibrant orange inside.  The carrot tops are an energetic jade color, delicate, graceful... and usually go straight into the garbage can.

Perhaps this weekend, instead of throwing those carrot tops away and adding to the tons of food waste in our land fill, you can serve this pesto!  It's delicious as a spread on crackers, rice cakes, as a salad topper, or a dip for raw vegetables. 

Have a go at it, reduce your waste, and boost your intake of greens!

 

CARROT TOP PESTO DIP

Ingredients:

  • Tops of 1 bunch of organic carrots
  • 1/2 cup raw almonds
  • 1/4 cup organic extra virgin olive oil (you can always add a little more for smoother consistency)
  • juice of 1/2 medium lemon
  • 2 cloves fresh garlic
  • 1 big handful fresh basil
  • 1 Tablespoon nutritional yeast
  • 1/4 teaspoon Himalayan sea salt
  • (optional:  a few dashes of red pepper flakes for a kick!)

Directions:

  1. Rinse the carrot tops and remove any discolored or wilted stalks.  Keep all the fresh greens you can.
  2. Throw all of the ingredients into a blender or food processor and mix until smooth.  If you'd like, add more olive oil.  The texture should be spreadable, but not runny.
  3. Enjoy as an appetizer, snack, or garnish on your main course!
NATURALLY APRIL ©2013-2017

The "Dirty" Way to get Clean Skin

Charcoal is an age-old ingredient that’s making a BIG come back in the wellness world.  The most well-known present day use use for activated charcoal is in emergency rooms for overdoses or poison ingestion.  It’s also added to the filters for water and air purifiers.  Perhaps what you didn’t know is that activated charcoal also can whiten teeth, help hangovers, assist with indigestion, bloating, and is a miracle treatment for acne!

Beautycounter's ultra popular Charcoal Cleansing Bar is back in stock TODAY!  It completely sold out in just a few short weeks back in 2015.  After months of endless requests, Beautycounter is bringin’ it back!  Grab yours today before it sells out again!

The Charcoal Cleansing Bar binds to impurities, helps refine pores, and balances the skin with Witch Hazel and pure essential oils.  The gentle, non-drying formula uses organic sunflower and coconut oils to keep the delicate sebum balance of the skin in check. Works great a few times a week for the occasional breakout, or every day for acne-prone skin.  (Adult acne? Hi that's me!)  Also ideal for back or body acne, as the bar can be used any place like normal bar soap, where the skin is broken out.

If you'd like to be one of the first people notified about Beautycounter's new and re-released products, and video product demos and how-to's, please join my Facebook group or sign up for my newsletter list (found on my homepage).  I'll keep you all up-to-date with cutting edge information about how to reduce toxins in your personal care products, invite you to online socials, "live" chats, and something that everyone loves - PRODUCT GIVE-AWAYS! 

If you or someone you know would be interested in learning about Beautycounter's mission, please add them to the Facebook group, or forward them this email so they may become more aware of the chemicals that they're using on their bodies on a daily basis.

Here's to enjoying gorgeously clear skin this summer - and year round!

 

NATURALLY APRIL ©2013-2017

Make Those Eyes POP!

Most recently, I've been advocating that what we put ON our bodies is just as important as what we put IN our bodies.  The eyes are an extremely vulnerable and permeable part of our bodies, and the skin surrounding the eye is extraordinarily thin.  The cosmetics (and chemicals) that we choose to put on and near our eyes are some of the most readily absorbed into our bloodstream. 

Don't think coating your lashes with chemicals is a big deal?  Think back for a moment... As young teenagers learning how to apply makeup, we're told to get mascara all the way to the root of the lash.  That's how you achieve length and volume!  Well, the root is where the lash meets the skin, so technically, those chemicals are being absorbed into your bloodstream right at the eyelid.  

Mascara is a staple in the beauty industry world-wide, with estimates at 1 billion units sold annually!  That's A LOT of eye-popping beauty!  If you're a woman who proudly goes makeup-free, or wakes up and applies a perfect smoky eye, I believe we all need to take a second look at the toxic chemicals that are found in commercial brands of this popular product.

1.  PARABENS - Used in mainstream mascara brands as a way to prevent bacteria growth within the tube.  This preservative is an endocrine disruptor that penetrates the skin and mimics estrogen.  High amounts of parabens have been found in breast tumors, and is a main suspect for breast cancer.  Parabens have been found in everything from our food, pharmaceuticals, to cosmetics.  In my opinion, anywhere you can cut down your exposure to parabens is a win.

2.  FORMALDEHYDE - found in nearly 1 in 5 cosmetic products, this known carcinogen helps preserve the shelf life of mascara.  Cosmetic companies have found a roundabout way to include this chemical in their product without actually listing "formaldehyde".  Look for ingredients like:  DMDM hydantonin, diazolidinyl urea, imidazolidinyl urea, methanemine, quarternium-15, bronopol (20bromo-2-nitropropane-1, 3-diol), and hydroxymethylglycinate. 

3.  PROPYLENE GLYCOL - a by-product from refining petroleum or natural gas, this ingredient helps mascara stay fluid and keeps the consistency what it should be - smooth as silk.  Although deemed safe by the FDA, many women find that mascara irritates their eyes, and propylene glycol could be the main offender.

4.  RETINYL ACETATE / VITAMIN A ACETATE - Scoring a 9 on the EWG Skin Deep Database, this ingredient is of high concern because it can cause biochemical or cellular level changes in the body.  Excess exposure to Vitamin A, especially when combined with sunlight, promotes skin lesions and tumors.  While banned or restricted in other countries, the U.S. only puts out recommendations for its use. 

5.  COAL TAR - derived from burning coal, this agent is a thick liquid, containing hundreds of compounds which are neurotoxic, carcinogenic, and contaminated with heavy metals.  This ingredient is commonly listed as FD&C followed by a number (example, FD&C Blue #1) or as a color followed by a number (Red #40).

The list above is only the beginning of dozens of chemicals found in mascara.  The eyes are extremely permeable, and exposing that vulnerable part of our body to a smorgasbord of toxins doesn't sit well with me!  I hope it doesn't with you either!

THE GOOD NEWS

Thankfully, there's a safer alternative.  Today, May 2nd, Beautycounter launches their most highly requested and anticipated product:  MASCARA.  With over three years in development, and two U.S. laboratories working to create the perfect formula, Beautycounter is proud to offer their newest product in the cosmetics line.

This mascara is very versatile, going from a fresh natural look to a fashionable spiked lash (think Twiggy).  The soft black color works well with all skin tones and hair colors - brunettes and red heads unite! 

The wand itself has been specifically designed, unique to Beautycounter.  After removing the brush from the tube, there is no excess formula to wipe off.  The wand's exclusive design also helps you achieve the highly coveted "almond-shaped" eye. It even gets the baby lashes right in the corners!

I have tested numerous "natural" mascaras over the past few years, and one of issues that I've had is that they dry very quickly, making it impossible to go back and apply a second coat.  They also flake, rub off, and leave a black residue under my eyes by the end of the day.  Raccoon eyes?  No thank you! 

I was a devout customer of a popular cosmetic brand with a non-toxic, cruelty-free slant.  On EWG Skin Deep, I typed in the mascara that I've been using, and was shocked to find that it ranked at a level 4 and contained multiple sources of parabens!   Needless to say, I was excited to be given a safer solution.

I am beyond impressed with Beautycounter's mascara.  I've worn this while working out, to school pick-up, and out for date night.  It truly lasts ALL day!  While not "officially" water-proof, I'd safely call it water-resistant.  Sweat-proof, tear-proof, and itchy-eye proof, this mascara does the trick!  Like all Beautycounter products, every ingredient is thoroughly tested for safety, so you NEVER have to worry about questionable chemicals like formaldehyde or coal tar.

There also have been some great clinical trials with this product.  97% of women ages 26-59 reported the mascara didn't flake under their eyes, it was easily buildable, and the mascara separated and defined their lashes.  94% of women said the mascara didn't smudge, didn't clump, and gave their lashes noticeable definition.  With results like that, how could you NOT want to try this?

I invite you to share this blog post's information with a woman (or women) you care about.  Perhaps make this your Mother's Day gift, purchase one for a new graduate, or an end of the school year present for a special teacher?  Every woman deserves to look her best and feel beautiful without sacrificing safety - and now she can!

SHOP NOW

 

SOURCES

  1. "Coal Tar." Campaign for Safe Cosmetics. Campaign for Safe Cosmetics, n.d. Web. 01 May 2016.
  2. "Coal Tar Dyes." David Suzuki Foundation. David Suzuki Foundation, n.d. Web. 01 May 2016.
  3. Congleton, Johanna. "Is Cancer-causing Formaldehyde in Your Cosmetics?" EWG. Environmental Working Group, n.d. Web. 01 May 2016.
  4. "Exposure to Chemicals in Cosmetics." BreastCancer.org. BREASTCANCER.ORG, n.d. Web. 01 May 2016.
  5. Frick, Regine. "Mascara, the Flagship Product of Colour Cosmetics." Premiumbeautynews.com. Premium Beauty News, 13 Nov. 2012. Web. 1 May 2016.
  6. Prausnitz, M. R., and J. S. Noonan. "Permeability of cornea, sclera, and conjunctiva: a literature analysis for drug delivery to the eye." National Center for Biotechnology Information. U.S. National Library of Medicine, Dec. 1998. Web. 01 May 2016. <http://www.ncbi.nlm.nih.gov/pubmed/10189253>.
  7. "PROPYLENE GLYCOL." EWG Skin Deep Cosmetics Database. Environmental Working Group, n.d. Web. 01 May 2016.
  8. "RETINYL ACETATE (VITAMIN A ACETATE)." EWG Skin Deep Cosmetics Database. Environmental Working Group, n.d. Web. 01 May 2016.
  9. "The Problem With Vitamin A - EWG's 2015 Guide to Sunscreens." Environmental Working Group. Environmental Working Group, n.d. Web. 01 May 2016. <http://www.ewg.org/2015sunscreen/report/the-problem-with-vitamin-a/>.

 

NATURALLY APRIL ©2013-2017